Travel websites’ research and analyse

YELP

Aimed to young adult and adult ( 18-34), people with high education ( college or higher) and have a high income
The web can show you options about: restaurant, nightlfe,local service, delivery
Has icons for different topics and different sections for different places – easy to navigate
The main page looks blank and boring
Has a mobile app
Main colors: red, white
Use sanserif font

Aimed to adult and young adult ( mainly adult) with averange or hight income
nice picture background on the top
colors: pink, black, white. Give a bright tone
the website name is made by a script font with the pink dot on the i – looks unique
Has a clear and dynamic design
Plenty of different pictures for each place
A lot of tags – easy to find the information you want
Provides: transport, tickets, hotels, car hire
Can change to different languages and currencies
Nice user experince

Aimed mainly to adult (25 or older), with an average or high income (slighly more high income)
Paper magazines:
has various logo styles
use script font for logo
very attractive cover
fine quality of pictures
use san serif font – bold ad capital for the headline
website:
bring up new articles on top
has icon on the top for: destination, interests, trip, event
very attractive/dynamic design
has an area for top 12 most popular articles
separate articles for different topics
not too many information in 1 page
nice quality pictures and relevant articles