Introduction to Web Design MOD000090 Week 6: THE PITCH
Name:  Maisie Nguyen	Student Number:
Place Chosen:  Cambridge ( about restaurants and coffee shops)
Mood board using WordPress (tick boxes if completed)
Link to site:  https://masienguyenmoodlondon2020week2play.game.blog/
Market research collected from printed and on line resources	V
Images that are relevant to the place I have chosen	V
Images that are relevant to my target audience	V
Colour palettes that are relevant to my target audience	V
Typography that is relevant to my target audience	V
Wireframe using XD
My XD wireframe link has been emailed to vassiliki.tzomaka@anglia.ac.uk
My XD wireframe is included in at the end of this document
My XD wireframe is included in my WordPress site above	V
Sample writing about the place chosen:
Aromi (coffee shop review): If you’re looking for a cafe rather than a sit-down meal, fourth best Aromi might be up your street. Tucked away in Bene’t Street, homemade Sicilian delicacies including pizza, focaccia and flatbreads, different kinds of coffee and especially ice cream. The ice cream here can be considered as the highest point for the store, with rich flavour, fresh and yummy, this is what keep customer returning to Aromi. About the coffee here, it might not be something that worth your high expectation. It’s not bad, but not something special that can really impress the customers. Other reviewers herald their “crowded, lively and friendly” atmosphere and the “extremely tasty” food. One user urged prospective visitors to “give your tummy what it deserves” and make a visit.
Software Review: What were the advantages and disadvantages of the software you used to date and how has this determined what you will use to build your site?
WordPress	. Easy to use  . Don’t have to learn the codes to create the website . Attractive free templates . User don’t have much control of how their website look like . You actually can’t change anything much like font, home page style, etc unless you pay for it.
Dreamweaver	. User can have fully control about their website . Easy to change font, add box, color, etc . Complicated, difficult to use . Need at least basic understand about coding to use it
XD	. Easy to use . User interface similar with illustrator . Can export to dreamweaver . still need to learn to use dreamweaver to make a working website
Other (please specify)
Proposed choice	.Wordpress
Tutor feedback and sign off
This is a good start Maisy. Good analysis of the software and you have considered several design elements. Some more work is needed for the wireframes. A couple more suggestions would be useful and you can use the WordPress themes for these examples.
Signed: Vasso Tzomaka	Date: 12/3/2020

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link: https://drive.google.com/open?id=1gFTmq-QPCRa1AyD57SU5u6dkxzF5h3Qj

Links all the pictures after edited for choosen places: https://drive.google.com/drive/folders/13hVow5ISYnpN6kT71mQ3poYhT6ehE8SF

For the website, I mainly use sans serif font because:

. Sans serif typefaces are considered more modern and include a variety of widths and shapes

. Sans serif fonts are considered to be easy to read from a screen and so are very suitable for body text on web sites. They are not quite as legible in print, so are used in headings, pull quotes and small tracts of text in magazines, books and brochures. You probably already have several sans serif typefaces on your computer.

. The mood and feelings most associated with sans serif typefaces are modern, friendly, direct, clean and minimal

Some of other researches in the sketchbook:

• Mainly about review and showing different places
• Not much research needed Because it is mostly about personal opinions
• Name, address, basic information about food, drink, concept of the restaurant,website (if they have)

List of potential places

• The old bicycle shop
• The oak bistro
• The blue sage
• Aromi
• Noodle plus
• Cafe oriental and dumpling bar
• Cambridge be waffle
• Amelie
• The Cambridge chop house
• Tradizioni
• Smoke work
• The sea tree
• Nanna Mexico
• Charlie’s coffee company
• Jack’s gelato
• Hot numbers coffee
• Gail’s
• Jamaica blue
• Bould brother
• Espresso library

Choosen places:

Jamaica Blue

• Address: The Lion Yard shopping centre, st Tibb’s Row, Cambridge CB2 3ET

• Website: jamaicablue.com.au

• Google map rate: 4.0

• Trip advisor rate: 3.5

• Overall: 3.5

• Food: 3.5

• Service: 3.5

• Value: 3.5

Bould Brothers

• Address 1: 16 round church st, Cambridge CB5 8AD

• Address 2: 88 Regent st, Cambridge CB2 1DP

• Website: Bouldbrotherscoffee.co.uk

• Google Map rate: 4.7

• Trip Advisor rate: 4.5

• Overall: 4.5

• Food: 4.5

• Service: 4.5

• Value: 4.5

• #1 of 54 coffee shops in Cambridge

• Has a lot of good reviews by customers

Gail’s

• Address: U59, Grafton Centre, Cambridge CB1 1PS

• Website: gailbread.co.uk

• Google map rate: 4.3

• Trip advisor rate: 4.0

• Overall: 4.0

• Food: 4.0

• Service: 4.0

• Value: 4.0

Espresso Library

• Address: 210 East Rd, Peter Field, Cambridge CB1 1BG.

• Website: Espressolibrary.com

• Google map rate: 4.2

• Trip Advisor: 3.5

• Food: 3.5

• Service: 3.5

• Value: 3

• Atmosphere: 4.5

• Overall: 3.5

• Has some reviews about staffs attitudes and too pricey

• Aimed to young adult and tourist mainly, people with lower or average income
• My website is about review the food and the place to give people options what they can do in Cambridge
• provide the food culture, a bit about the city history and the local life as well

Cambridge food tour

About the website

• It’s about food culture in Cambridge
• Provides different kind of food tours around Cambridge
• Aimed to Family, Couple, students and mainly tourist ( international tourist)

Why the website and mine has similar content

• They are both about food culture in Cambridge

What make my website different?

• My website is about review the food and the place to give people options what they can do in Cambridge, not about selling tours
• Aimed to young adult and tourist mainly, people with lower or average income
• No advertising for any kind of paces

YELP

• Aimed to young adult and adult ( 18-34), people with high education ( college or higher) and have a high income
• The web can show you options about: restaurant, nightlfe,local service, delivery
• Has icons for different topics and different sections for different places – easy to navigate
• The main page looks blank and boring
• Has a mobile app
• Main colors: red, white
• Use sanserif font

Rome2rio

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• Aimed to adult and young adult ( mainly adult) with averange or hight income
• nice picture background on the top
• colors: pink, black, white. Give a bright tone
• the website name is made by a script font with the pink dot on the i – looks unique
• Has a clear and dynamic design
• Plenty of different pictures for each place
• A lot of tags – easy to find the information you want
• Provides: transport, tickets, hotels, car hire
• Can change to different languages and currencies
• Nice user experince

Wanderlust

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• Aimed mainly to adult (25 or older), with an average or high income (slighly more high income)
• Paper magazines:
• has various logo styles
• use script font for logo
• very attractive cover
• fine quality of pictures
• use san serif font – bold ad capital for the headline
• website:
• bring up new articles on top
• has icon on the top for: destination, interests, trip, event
• very attractive/dynamic design
• has an area for top 12 most popular articles
• separate articles for different topics
• not too many information in 1 page
• nice quality pictures and relevant articles

Other researches in sketchbook